Hairdressers at Heart
Wella, the salon professional division of P&G, is striving to elevate the hairdressing profession by providing stylists with beneficial opportunities and tools to grow and succeed in their careers. With a careful focus on the critical points of a hairdresser’s career, Hairdressers at Heart is better enabling stylists to make it to the next level by providing opportunities for educational and monetary assistance in the form of scholarships, artistic competitions, childcare tuition discounts and grants for community
Wella’s Hairdressers at Heart initiative features programs and opportunities that support the stylist at four critical stages of his/her career:
(1) scholarships help basic school students defray some of their tuition costs while grants for licensed hairdressers help them continue their education;
(2) talent development programs such as competitions, mentorship and awards help newly licensed hairdressers hone their creativity;
(3) childcare tuition discounts demonstrate understanding and support for the importance of work-life balance; and
(4) community involvement charity grants allow salon owners to support their own cause while obtaining a subsidy. For official rules, visit www.HairdressersAtHeart.com.
“Hairdressers at Heart is designed to meet the most essential needs of stylists and to provide continuous guidance and aid opportunities through the many stages of their careers,” said Reuben Carranza, CEO of Wella North America. “Wella has always put the stylist at the heart of everything it does, and this initiative is a continuation of that mission. Without stylists’ dedication, passion and loyalty to our organization, we wouldn’t be here today.”