Horst M. Rechelbacher Foundation

In 1978, Horst Rechelbacher founded the Aveda Corporation, a global plant-based cosmetic company, and ushered a new consciousness into the world of beauty. Two decades later “the father of Safe Cosmetics” left Aveda to purse the mission of next-level certified organic, sustainable, inside-and-out beauty. In 2008, he revealed the first USDA certified organic hair care line, Intelligent Nutrients. It broke new ground to revolutionize the beauty industry again. Intelligent Nutrients lives to the highest standards of 100% plant-based products. All of Horst’s innovations revolved around beauty products that would care for professionals, their guests, and the planet through the power of pure flower & plant essences. Horst passed away in February of 2014. Today the company is led by his wife Kiran Stordalen and daughter Nicole Rechelbacher, who were instrumental since day one.

In April 2018, Horst Rechelbacher was honored with the Legacy Award by the Beauty Changes Lives Foundation at the Experience event hosted during America’s Beauty Show (ABS) in Chicago. To celebrate and carry on Horst’s passion for the industry the Horst M. Rechelbacher foundation established this scholarship program to carry on their family name in an industry they want to continue to foster new growth and innovation within.