Make Your Mark - Beauty School Application

Beauty Changes Lives is leading a hyper-targeted, social advertising campaign uniting some of beauty’s biggest brands, salons, and media voices. The “Make Your Mark” campaign aims to transform traditional perceptions about careers in beauty and raise awareness of the career opportunities, possibilities and potential available to licensed beauty professionals. Realizing that authenticity is central to engaging Generation Z, the Make Your Mark campaign is bringing together legends and micro-influencers to share their personal stories with key stakeholders including Gen Z, parents and guidance counselors. First-person stories will blend with real-world data about the entrepreneurial, financial and creative opportunities available in a $560 billion industry projected to grow 36% through 2026.

Campaign elements include a consumer awareness campaign; an interactive microsite highlighting an evolving mix of legends, micro-influencers, stories and trends; and eye-catching outdoor postings strategically placed within 10 miles of select cosmetology schools. Instagram ads will target Gen Z young adults with interactive quizzes and inspiring content, while Facebook posts will feature relevant parent-focused facts that substantiate beauty as a booming industry.

The Make Your Mark campaign highlights growing demand for spa and salon professionals. Employers’ job demand for licensed beauty professionals continues to build as the most current data suggests 1.3 million jobs could be left vacant in the next 10 years.